Once upon a time there was a copywriter who wrote fascinating, motivating and activating texts... Drafting, writing and editing promotional texts is the noble task of a copywriter. Texts for, for example, websites, brochures, campaigns, advertisements and newsletters. But coming up with strong titles, challenging slogans and memorable (brand) names is also part of the job. What makes a text succeed and live long enough and happily?
Vrolijk Online is happy to help clients with their communication by writing good, creative and commercial texts. Before the actual writing begins, we delve into the customer and his or her wishes. This can be done through a personal conversation, a telephone interview, an e-mail briefing, but also by studying the website, the history and the industry. What kind of organization is it? What is their vision? What is their need? What products or services do they provide? And what is the target group? Are they companies or consumers?
Together we determine which resources we can best use to reach the target group. Is that a web text, newsletter, mailing, magazine or a social media post? Not only the target group, but also the objective determines the choice of channel. Do we want to inform, entertain, encourage, activate, stimulate, convince the reader? And with what end goal? Conversion or connection? With answers in hand, our copywriter gets ready to write.
No matter how good and funny the content is, if your text is not read, it is of no use to you at all. It is therefore of the utmost importance for online texts that they are found. And - conveniently - by the intended target group. To achieve this, we use SEO. SEO stands for Search Engine Optimization . This means improving your website so that search engines such as Google, Yahoo! and Bing can 'read' it better and thus appreciate it.
In addition to excellent technology and response speed, SEO-suitable content is also a must have for your website. Our copywriter and online marketer search together for the right words: keywords . What are people looking for? What search terms do they use? Do those terms actually lead to the right topic or are they about something completely different? We study the results, use synonyms, make combinations and investigate the degree of competition. After thorough keyword research, our copywriter continues to climb.
By using the right words, form of address, style and structure, you try to reach, captivate and convince your target group to ultimately achieve your goal. The tone of voice is the tone in which a company or brand communicates. Youthful, jovial, informal, clear, businesslike, specialist, activating are examples of different styles. A consistent speaking style of the sender ensures recognition and trust. It is the copywriter's job to strike the right chord.
In addition to textual content, visual content is at least as important. After all, the eye also wants something ;-) The right relationship between image and language turns a communication message into a complete picture. It is the art of a copywriter and designer to make text and images reinforce each other and serve the message on a silver platter.