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Is your website or webshop catching dust? Take action and let them know that you exist! We use online marketing effectively to generate traffic to your website and ensure that your visitors also become your customers.
Online marketing, also known as internet marketing, digital marketing or web marketing, is a collective term for the various means that are used to market products and services via the internet. You can use online marketing for various purposes. One of the main goals is to attract potential customers with the aim of seducing them into conversion: purchasing a product or service. Consider, for example, buying an item, taking out a subscription, filling in a form or requesting a quote. In addition, stimulating repeat purchases is also an important goal to use online marketing.
Before we deploy all kinds of resources for our clients, we draw up an action plan. This online marketing plan consists of four parts:
The name says it all. Email marketing uses email to send a specific message to a target group. Email marketing aims to acquire new customers, to convince existing customers or to strengthen existing relationships. Think of informative mailings and catchy newsletters.
We also apply remarketing. Remarketing, also called retargeting, is an effective online marketing tool to bring your product or service back to the attention of a potential customer. Remarketing campaigns target previous visitors to your website who did not convert. These users will see banners on other websites. These banners show products that they put in the shopping cart, but then did not order. Banners can also refer to pages visited where a specific desired action was not taken. An effective way to persuade doubting customers
Besides Google, YouTube is the largest search engine in the world. It is therefore best to post company videos on YouTube. With the right keywords in the title and description of your video, it will be found on the YouTube channel.
Placing banners (graphic advertisements) is also a suitable means of increasing brand awareness of your company. Various websites give Google the space to place an ad. In addition to search engine marketing based on words, it is also possible to reach your potential customers via banners based on images.
Social media marketing includes all marketing activities that run through social media channels such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. A big advantage of social media marketing is the possibility to interact with your target group.
Developments within online marketing follow each other at lightning speed. Innovation is important, but don't underestimate the power of experience. Good online marketing is a cocktail of innovation and experience. Our skilled online marketing specialists can tell you which approach best suits your budget, company or organization.
We are happy to tell you about the opportunities and possibilities.