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November 2019

Online marketing at Vrolijk Online

Online marketing and web development under one roof

When you have Vrolijk Online build a new responsive website, it is of course functional for the user. But does that also mean that your website is easy to find? Unfortunately.

A new website: functional and findable

When you have Vrolijk Online build a new responsive website , it is of course functional for the user. But does that also mean that your website is easy to find? Unfortunately. With just a nice website you are not there yet. Already at the start of the process you will have to think about how that beautiful website can be found by your customers. You are also working on this during the making of the website and even just before going live. Focus on findability is a continuous process that continues even after the website has gone live. Of course you want your functional website to be easy to find.

Below we will tell you as clearly as possible how this process works at Vrolijk Online.

A happy start is half the battle ;-)

Before we start creating a new website, we ask the following questions:

  • What is the main purpose of the website?
  • What are the sub goals?
  • Who do you want to reach?
  • How do you implement the goals on the website?
  • Do you fulfill the needs of the target group with this?

We can help you answer the above questions by doing keyword research. With this we map out the needs of the user. Based on the keyword research, we recommend a certain menu structure to meet the goals of the website as well as the needs of the user.

By using keyword research, we investigate the search behavior of the intended user. We investigate how often a certain word is searched on average every month and determine the right keywords. We recommend adjusting the menu structure accordingly, so that appropriate content can be written for the user's search behavior.

During this process, the lines between the designers, developers and online marketers of Vrolijk Online remain very short. In this way we translate the advice in all areas well to the website! Technical, substantive and visual.

By conducting thorough preliminary research, we ensure optimal findability in Google, the largest search engine in the Netherlands!

Already at the start of the process you will have to think about how that beautiful website can be found by your customers. You are also working on this during the making of the website and even just before going live. Focus on findability is a continuous process that continues even after the website has gone live.

The preparation method of the website

When the website at Vrolijk Online is under construction, the focus of online marketing is on writing the right content based on the outcome of the keyword research. We can think along with you and advise you, but we can also unburden you by writing the texts for you!

When the website goes live, the online marketing aspects will be addressed again. How are we going to measure everything that happens on the website? How do we ensure that all traffic from the current website is properly routed to the new site? How do we ensure that Google indexes the new website properly? Our developers already take these points for attention during the development of the website. That saves a lot of extra work and extra costs afterwards.

The website is live

After the website goes live, we will keep a close eye on what is happening. Are all accounts set up correctly? Aren't we missing traffic? A dip in visitor numbers does occur, but this must of course be explainable and remain within limits. Do we receive all the data to optimize the website at a later stage? In other words, is everything that we want to have insight into actually transparent? If not, our developer and online marketer will solve it together.

Contact with the target audience

If the website runs smoothly, we will look together at where else your target group can be found. Do we post content on social media, do we advertise or do we use a marketing mix of channels? As soon as the new website is live, we will discuss this with you. We determine together which channels we will use to generate additional traffic to the website. Because the more contact moments with the target group, the more conversions!

Cheerful and efficient all in one

Our Merry Online team is experienced in developing websites, web shops, branding and online marketing. The big advantage is that as a customer you only have to switch with one party about all your offline and online needs. If you have your website made by Vrolijk Online and you are going to work with us for online marketing in the follow-up process, then we already know your customer needs and can effectively pursue it. Cheerful and efficient :-)

Do you also want to be (to be found) cheerful and functional online? Then contact us!

Dave 01

Know more about online marketing at vrolijk online?

Our experts have many years of experience.

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Curious what we can do for you?

We are happy to tell you about the opportunities and possibilities.