WebP (pronounced: weppie) is a file format specially developed for the web that reduces images considerably. And that without loss of quality. A WebP file is about 25 to 45% smaller in size than a JPEG or PNG. The smaller file size makes images load faster. Good news for the performance of your website!
WebP was developed by Google. It is a free file format for saving images. Image compression reduces WebP images while preserving quality. The same image compression has already been successfully applied to the WebM video format. Google developed WebM to allow license-free distribution of videos on YouTube and smooth streaming. Because the codec (soft or hardware that allows data to be (de)coded or (de)compressed) requires relatively little computing power, this video format also delivers good performance on mobile. With image format WebP you enjoy the same benefits: a faster loading time and better performance for your website.
There are two different techniques for shrinking files: lossless and lossy. Both techniques shrink files when compressing without altering the display and losing quality. However, there is one big difference. With lossless you can always restore the file to its original state. This is not the case with lossy. The original data will be overwritten with new data. When resizing images, being able to restore is usually not a must, so for WebP you can use both techniques. Choice stress? Then look at the end result of the WebP and choose the one that takes up the least storage space. Compared to JPEG and PNG you will make huge profits anyway!
On average, images take up at least half of a webpage, so WebP is a welcome find for making websites faster. In 2010, Google launched the modern file format as an alternative to the older JPEG and PNG formats. WebP is now widely supported by popular browsers such as Google Chrome, Microsoft Edge, Firefox and Opera. Streaming service Netflix also eagerly uses WebP images in all interfaces (mobile, TV and web). Facebook is also widely using the format to save data traffic and increase speed.
From now on, we will include the WebP technology as standard in the realization of new websites. Do you have an existing website and do you also want to take advantage of the advantages of WebP? Let us know. Our developers will then ensure that the JPG and PNG files in your CMS are automatically converted to WebP the moment they are shown online. A small adjustment with a big profit. Doesn't that make you happy!?Call or email us
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