Local Charity Guide NL brings local charities per region or city to the attention of donors, testators, service clubs and companies. Initiator Jan de Rond asked us to develop several websites for this noble cause. Gladly!
About 170,000 organizations in the Netherlands are committed to general, social interests every day. About half of these are locally active. In order to bring local charities to the attention of donors in addition to the usually well-known national and international charities, Jan de Rond started Local Charity Guide NL. The concept was born at the end of 2017 and saw the light in the summer of 2019 in 's-Hertogenbosch where the first guide was presented. The second guide for Alkmaar and surroundings followed at the beginning of 2021. Preparations for the third guide started in Maastricht in the spring of 2021. For the central platform we realized a general website in Umbraco and we also built sub websites for the cities.
The second Local Charity Guide was published in Alkmaar in January 2021 and the first full color copy was presented to the mayor. We also developed a sub website for this region with a registration form as extra functionality. With this online form, organizations can register as a charity on the website. When a registration comes in, Umbraco immediately creates a page for the relevant charity in the background. The content of the input fields on the form appears as content on the page. A web page is immediately available that only needs to be published via the cms after approval.
The third Local Charity Guide is expected to be presented in Maastricht in the course of 2022. We have already made a demonstration page for this region. As soon as the preparatory work has progressed so far that it can be made public, we will realize the third sub-website with the necessary functionalities and put it online.
After the presentation of the first Local Charity Guide in 's-Hertogenbosch, several Rotary Clubs showed interest in the concept of Local Charity Guide. Alkmaar showed interest in 2019. Three places registered in 2020. In 2021, interest continued to grow with another 8 cities/regions.
Ultimately, Jan de Rond wants to publish a Local Charity Guide for every city or region in the Netherlands. His ambition for 2025 is to publish a guide in 25 places or regions via the Rotary network. “We mainly focus on private individuals who want to donate something to charity in the event of life or death,” says Jan de Rond. Because it takes on average a number of years after drawing up before a will is executed, Jan suspected that he would not be able to notice the first effects of his initiative until 2025. “However, it is going faster than I thought. People collect money at birthdays, weddings, a communion and give it to a local charity. In 2019 I received an anonymous donation of €50,000. Word of mouth plays an important role in this,” explains Jan. “It creates trust.” Local destinations are gaining ground, partly due to the current crisis. There is more enthusiasm for it. “As if it flows seamlessly together.”
'I hope that there will be a ripple between Den Bosch, Alkmaar and Maastricht because something beautiful is going on. And that the concept is spreading like an oil slick.'
It is expected that 10% of all donations and donations to Dutch charities will end up locally via the platform. A great ambition that we are happy to contribute to.
We are happy to tell you about the opportunities and possibilities.